I have been fascinated by watches and jewelry since I was young, so I started to build up my own collection at an early age.

I never had a preference for plain watches. In early 2020, my interest in Iced-Out watches and jewelry grew, and I began my search.

I wanted to wear my first Iced-Out watch on my wrist as soon as possible - preferably immediately. But then came the disillusionment: on the one hand, there were expensive custom pieces and restocked brand watches costing over €10,000, and on the other, there were inferior products from questionable sources.

As the cheap alternatives were disappointing in terms of quality, I decided to have my favorite watch at the time finished with an Iced-Out look. However, the waiting time of 3 to 6 months and the five-figure costs also gave me a headache.

Once the watch was finished, I was once again disillusioned. It looked great, but after such a long wait and the high cost, I had expected more - especially a flawless stone setting. However, the material is removed by hand during such reworking, which means that the stones cannot be perfectly parallel in the end.

That's why I decided to find a solution and start my own jewelry and watch label - after all, I couldn't be the only one facing this problem.

After 1.5 years of intensive development and planning, numerous prototypes were created to create a perfect first model - a watch that could keep up with the "big brands" in terms of appearance and quality, but at a fraction of the price. I still remember the exact moment when I held the final model in my hands for the first time. In over 10 years of collecting, I have owned and seen many watches, but none have ever given me the same feeling.

This watch fulfills all my criteria: stylish, sporty and with the perfect "ice" on the case. Why am I telling you this? Because I stand behind our watches 100%. If you decide to buy one, I guarantee that I will do everything I can to make sure you are as happy with the product as I am.